Alright, listen up!

If you think video content is just filming some random stuff and throwing it online, you’re missing the BIG picture.

Video is the superstar of digital marketing, storytelling, and just straight-up grabbing eyeballs.

And guess what?

There’s not one video type that rules them all — there are 10 video styles, each bringing their own magic.

So whether you’re a brand, a creator, or just someone who wants to flex their video content game, here’s your cheat sheet for 10 Types of Video Content and how to USE them like a pro in 2025.

1. Explainer Videos — Because Confusion is So 2010

Got a product or service that makes people go “Wait, what?”

Explainer videos are your best friends. Quick, clear, and super visual. These videos break down complicated stuff into bite-sized, scroll-stopping chunks.

Think: animations, doodles, or live-action walkthroughs that answer “Why should I care?”.

Use it for: New product launches, app tutorials, or simply making your audience’s life easier.

2. Brand Story Videos — Make ’Em Feel the Vibes

People don’t just buy products; they buy stories.

A brand story video is your chance to get all emotional, nostalgic, or just real about who you are. These videos connect hearts and minds, showing the why behind your hustle.

Use it for: Building trust, making a loyal fan base, or flexing your brand personality.

3. Testimonial Videos — Because People Trust People

Text testimonials? Yawn.

Real people, real faces, real stories — that’s what testimonial videos deliver. They boost credibility and make potential customers say, “If they loved it, maybe I should try it too.”

Use it for: Landing new clients, showcasing happy customers, or just bragging a little (it’s allowed).

4. Social Media Snippets — Bite-Sized Scroll Magnets

Short, punchy, and oh-so-shareable.

These videos are designed for that endless social media scroll. Think reels, TikToks, or shorts that hit fast with humor, tips, or trending content.

Use it for: Growing your social following, brand awareness, or riding viral waves.

5. Behind-the-Scenes (BTS) — The Secret Sauce

People love sneak peeks and feeling “in the club.”

BTS videos show the messy, real, and unfiltered side of your biz — from goofy office moments to the grind behind creating your masterpiece.

Use it for: Humanizing your brand, engaging fans, and adding authenticity points.

6. How-To & Tutorial Videos — Teach ’Em Right

Everyone’s Googling how to do stuff. Be the answer!

Whether it’s cooking, tech hacks, or styling tips, how-to videos deliver value that keeps viewers coming back.

Bonus: they boost your SEO game.

Use it for: Building authority, educating customers, or nurturing leads.

7. Event Coverage — Relive the Hype

Be it launching a product, hosting a webinar, or throwing a party. Event coverage videos capture the energy, the crowd, and the moment you want the world to remember (or envy).

Use it for: Promoting future events, social proof, and making your brand look EXTRA.

8. Product Demo Videos — Show, Don’t Just Tell

Why describe when you can show?

Product demos let your audience see exactly how your stuff works, looks, and solves their problems. Slick, detailed, and full of “wow” moments.

Use it for: E-commerce pages, sales pitches, or answering FAQs visually.

9. Animation & Motion Graphics — Creativity on Steroids

Animations aren’t just for cartoons anymore.

From funky motion graphics to elegant 2D/3D animations, these videos spice up your content, making the complex feel cool and engaging.

Use it for: Tech brands, educational content, or standing out in a noisy feed.

10. Live Streams — Real-Time, Real Connection

Nothing beats the raw vibe of live videos. Q&A sessions, product reveals, or casual hangouts — live streams create a sense of urgency and direct connection that pre-recorded videos can’t match.

Use it for: Building community, answering questions instantly, or launching with a bang.

Why You Need All These Types in Your Video Arsenal

No single video type can do it all. You want to educate, entertain, engage, and convert your audience, and that means mixing up your content style depending on your goal.

At Content Foundry, we don’t just shoot videos — we craft experiences tailored to YOUR vibe and YOUR audience.

Whether you want viral social snippets or a deep brand documentary, we, as your favorite video production company, have got your back.

Ready to level up your video game? Hit us up and let’s create content that makes your brand unforgettable.P.S. If you made it till here, you’re officially a video content guru. Now go out there and start filming like a boss.